A Business Strategy for Using Twitter

Ogilvy has a simple diagram on how twitter can be used as part of a PR strategy. The gist of it is simple: monitor and follow people who are either your target market or people who can influence or affect your business. After which, create tweets which help to fulfill a specific purpose and be sure to interact widely by pro-actively engaging other users via replies or direct messages. Simple enough and it shows the basic framework for how Twitter can and is currently used by savvy businesses.

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More articles about Twitter:

1. Tweet Replies: Get Twitter Replies in Your Email Inbox
2. TwitterFriends Helps You Rediscover Your Twitter Network
3. Creating a Twitter Feed for Conferences and Events
4. UnTweeps: Easily Remove Inactive Twitter Friends
5. Twhirl 0.9 is Released, Offers More Useful Features

Filed under: Twitter for business