food trucks twitter

Twitter is a mobile tool.. you can send out updates from your phone in just about anywhere you are. Typing out a single message can reach a few thousand of people who might be equally mobile, which is why Twitter is ideal for businesses on the move, particularly food trucks.

Twitter recently became the communique of choice for the popular Kogi BBQ trucks, roving Korean-style taco vendors in Los Angeles that use the 140-character microblogs to alert customers to their whereabouts and menu items.

And the trend is spreading to other wheel meals as more food trucks — a fast-growing food phenomenon in major cities, especially in the West — are using the social networking site to draw customers.

“Kogi special at the trucks and the Alibi! Grilled asparagus with Yellow Nectarines and Sesame Seeds!” read one recent Kogi Tweet.

The decision to Twitter was a practical one, said Kogi brand manager Mike Prasad. He said Kogi needed a way to inspire repeat business while solving “the problems of being a moveable venue.”

“Then they find Twitter, something that’s separate from the venue itself that creates a virtual home,” Prasad said. “It was perfect.”

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Filed under: Twitter for business