How Restaurants Use Twitter to Promote Themselves

Monday, April 20th, 2009 at 5:00 am

bakertweet

Just read a Reuter’s article on how diners and restaurants are using Twitter to promote their menu and brand. Here are some tactics I found interesting from LA restaurants/diners:

Quinn Hatfield, of Hatfield’s restaurant in Beverly Hills, tweets the ins and outs of creating dishes, punctuated with the occasional mouth-watering picture.

Rush Street’s Nick Kaufman likes to reward people who tweet while they are dining at the Culver City eatery with things like free drinks.

“It’s kind of like I’m the man behind the curtain,” said Kaufman, who handles the restaurant’s online marketing. “People realize if they follow us they may get something out of it

There’s really a lot you can do when using Twitter to promote your offline product. One of the easiest ways I can think of is to send out updates on new products or promotions.

This actually reminds me of something called Baker Tweet:

BakerTweet is a way for busy bakers to tell the world that something hot and fresh has just come out of the oven. It’s as simple as turning the dial and hitting the button. All of the baker’s followers get a Twitter alert to tell them that it’s bun-time. Or bread time. Or whatever.