February 1, 2009

Republican politicians embrace Twitter as a tool

By admin

The Washington Post has a story about how the Republican party in America is currently embracing Twitter as a form of reaching voters and supporters.

As the Republican Party rebuilds after its defeat at the polls in November, the discussion has centered not so much on honing its message as on messaging — on Twitter, Facebook and MySpace. In previous elections, the GOP often used technology in targeting voters more effectively than Democrats did; now the party is playing catch-up.

Some Republicans worry that all the tech talk is overshadowing more fundamental tasks, like recruiting new candidates and broadening the party’s appeal.

There’s even a website set up featuring the top conservatives on Twitter. The interesting thing is most of them are not politicians by trade but everyday folks.